ABOUT THE CREATOR
Introducing modern modest Sportswear, Athleisure and Casual wear to active females internationally. Yasmin Sobeih aspires to merge global fashion trends with practicality and social ethos. Combining Islamic traditions with western fashion and social influences. UNDER-RAPT was created in reaction to both the global emerging Modest, Muslim fashion market as well as the growth in the Sports and healthy clothing retail and lifestyle market.
As a health and fitness enthusiast Yasmin Sobeih ensures that UNDER-RAPT promotes sustainable and ethical fashion by using ecological TENCEL® AND MODAL® fabrics in all the designs.
YASMIN SOBEIH: CREATOR OF UNDER-RÂPT
Name: Yasmin Sobeih
Origin: British born English/Egyptian
Age: Twenty something…
Occupation: Fashion Creative/Director
Yasmin Sobeih aspires to merge global fashion trends with practicality and social ethos by introducing Modern Athleisure to active females internationally. As an English/Egyptian British Muslim, Yasmin expressed her joys for both traditions and cultures and enjoys embracing both sides of her ethnicity. She has been particularly intrigued with how fashion and lifestyles are becoming more integrated in today’s modern societies through social media, retail globalisation and Multi-channeling and that her desire to blend global fashion and lifestyle trends with modern culture and traditional values has always been at the forefront of each personal and professional project that Yasmin has undertaken.
Yasmin Sobeih completed an Undergraduate degree in Fashion Promotion with Styling before starting her career as a Fashion Buyer. Yasmin then continued further academic studies by completing a Post-Graduate in Fashion Buying and Merchandising at London College of Fashion. Yasmin's knowledge and passion for fabric technology, fashion design innovation and the modest retail market, along with her enthusiasm for fitness, nutrition and healthier living, lead her into producing a business plan for a Sustainable and Organic Modest Sports and Athleisure brand; that’s how UNDER-RÂPT was born
With a thriving sports and healthy lifestyle retail market and emerging modest fashion industry, it became apparent that there were mainstream limitations for both Organic sportswear and trend-driven Modest active and loungewear. Along with Multi-Brand sport retailers, fast fashion retailers such as H&M and Mango now have affordable fashion-led sports wear lines with active/sport wear brands such as NIKE, Sweaty Betty, and LULULEMON focusing on high-tech fabrics and design. Nevertheless, Yasmin realised none of these mainstream brands offer dedicated organic collections or larger exclusive modest sportswear range. Yasmin combines this concept by overcoming and surpassing previous fashion and sportswear restraints by offering sustainable, eco-friendly accessible modest wear to empower and motivate women globally to participate in living healthier.
Yasmin's professional experiences allowed her to recognise the growing demand for a transparent supply-chain, and that consumers, Retailers and Buyers are no longer impulse purchasing (fashion) but consider where their clothing is made, who is making it and if it is eco-friendly and sustainable. As such, from engineering her own organic fabrics for UNDER-RÂPT, designing collections, working with her production team right through to customer orders and delivery, Yasmin completely oversees her entire Supply-chain.
By blending eco-friendly, organic fabrics with modest sports and Loungewear marks UNDER-RÂPT as the first global Sustainable, Modest ‘Athleisure’ wear brand.