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A MODEST SPORTS AND ATHLEISURE BRAND. COMBINING THE LATEST TRENDS AND FASHION WITH SUSTAINABLE AND ETHICAL, HIGH-TECH FABRICS TO ENHANCE THE EVERYDAY ACTIVE LIFESTYLES OF WOMEN WORLDWIDE 

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KEEP UP TO DATE WITH UNDER-RAPT BLOG TO GET THE LATEST UPDATES ON OUR FASHION AND EVENTS. PLUS POSTS ON TRAVEL, FITNESS, HEALTH AND LIFESTYLE.

THE LATEST NEWS ON MODEST FASHION; MODELS, EVENTS, DESIGNERS.

NEWS ON SUSTAINABILITY IN THE FASHION INDUSTRY AND KEEPING OUR PLANET GREEN BY RECYCLING AND SOURCING ETHICAL FABRICS. 

We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

Filtering by Tag: organic

UNDER-RÂPT shortlisted for Grazia ME KSA MODEST style awards !

Yasmin Sobeih

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VOTE..

UNDER-RÂPT TO WIN Grazia KSA MODEST style award !

http://www.graziastyleawards.com/


To a delightful surprise on the 8th October UNDER-RÂPT received an email from #GRAZIA MIDDLE-EAST ( @GRAZIA_ME ) congratulating us having been shortlisted for the Modest Collection category at GRAZIA’s #KSA STYLE AWARDS 2018.

#GSAxKSA

To be recognised and be up against brands mainstream well-established brands Marks and Spencer and H&M is unbelievable yet UNDER-RÂPT is the only #modest #activewear & #sustainable #brand in the category.

PLEASE PLEASE PLEASE VOTE for us  http://www.graziastyleawards.com/ under ‘modest collection’ and share on your social platforms and with friends!

YOUR SUPPORT IS HUGE!!!

@ibtihajmuhammad said “Some women must still choose between their Sport and their religious observance”

This should not be the case! 


UNDER-RÂPT is breaking boundaries to #support #modest #womeninsport ! It’s is about #social inclusion #individuality & being able to combine #personal #values with #religion !
#ksa #uae #middleeast @under_rapt are the #gamechangers bringing you #organic#ethicalfashion #sustainablefashion






TAG @under_rapt and The event hashtag is #GSAxKSA . The Instagram and Twitter handle is @Grazia_ME - tag and they retweet the best posts!













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FASHION RETAIL SUSTAINABLE AND ETHICAL PRACTICES

Yasmin Sobeih

FASHION RETAIL SUSTAINABLE AND ETHICAL PRACTICES

BY YASMIN SOBEIH - FOUNDER OF UNDER-RÂPT

 

UNDER-RÂPT ECO-FRIENDLY AND ETHICAL

UNDER-RÂPT ECO-FRIENDLY AND ETHICAL

After the unforgiving collapse of the Rana Plaza factory in Bangladesh in 2013, and more recent reports of child labour, refugee ‘cheap’ and unequal pay, cultural and religious ignorance and immoral working hours, Fashion retailers and Designers have been at the centre of many media publications and are being exposed surrounding their corporate responsibility in ethical laboring and manufacturing.

As a result of such controversies, Fashion Revolution - a global organisation responsible for the ‘Who made my Clothes’ campaign, calls for full transparency in the fashion retail supply-chain. The Fashion Revolution 2018 index states that ‘12 brands and retailers (8%)’ including Dior, Sandro and MaxMara have scored 0% for supply-chain transparency and are unable to disclose their ethical and sustainable practices.

 

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A main concern in the fashion industry is that Retailers and Brands are demanding larger quantities and fast production; therefore, suppliers are under immense pressure to deliver in quick time and are outsourcing and sub-contracting manufacturing without necessarily having the consent of Retailers and/or Brands. These third parties may be involved with unethical manufacturing and as such it must be acknowledged that such retailers and Brands are not in control of their own supply-chain and are accepting unethical practices in turn for commercial business outcomes.

Take Primark as an example. My concern is that if a single T-shirt can retail at £2.50 that will include fabric costs, factory/operations cost, labour costs, delivery and logistic costs whilst also making company profit on top on it; then we must ask ourselves ‘how much of that £2.50 is contributed to employee payment?’

 

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Consequently, through great revelation there is now an inproved demand for organic and sustainable clothing. Customers are not just impulse buyers but are now considering where and how the product is made so that it resonates with their social, personal and ethical values. Having recognised this increasing shift, Fashion retailers, media publicists and fashion influencers seek original brands that conform to a sustainable supply-chain to dismiss any future drawbacks with consumer loyalty.

New and emerging brands have the advantage to carefully select suppliers and manufacturers from the start to ensure full transparency, as an example ‘Athleisure’ brand UNDER-RÂPT launched in 2017 and specifically chose its fabric and garment producers in its early stages to build valued relationships, establish direct communication and will make regular visits to safeguard and uphold it’s responsibly in ethical manufacturing. Where as, retailing giants such as ASOS, Hugo Boss and YSL are amongst many retailers reported by the Fashion Revolution who ‘have increased their level of (supply-chain) disclosure’ and have to backtrack and change their supply-chain operations.

In addition to ethical manufacturing, we now have increased concerns for eco- friendly and environmental fabric sourcing and how the clothing we buy and choose to wear is harming our plant and the environment. With reports of water, and natural minerals in decline and global warming concerns, surely we must question that if we are damaging our plantation and forestry land then how can we harvest crops and organically grow our food whilst keeping our planet beautiful and green. Understanding the impacts is key if we are to consciously make a change.

In turn for faster fashion, many retailers and brands are opting for synthetic fabrics such as Polyester and Elastane as the popularity and frequency usually mean that ‘stock’ fabric is readily available with global suppliers. However, such fabrics impact significantly to energy, harmful waste, destroying forestland and releasing emissions into the air and water from disastrous chemical methods.

The sustainable angle is a non-profit organisation that focuses on minimising the environmental impacts in the fashion industry by introducing retailers and buyers to eco-friendly and organic textiles as well as giving access to international ethical fabric and yarn mills.

It is apparent that multi-brand retailers are increasing their eco-friendly and fair trade brand offering as a result of customer demand with ASOS forming their #fashionwithintegrity campaign and Selfridges launching ‘Project Ocean’. ‘Millennials in particular are interested in more-sustainable solutions; with 66 percent of global Millennials willing to spend more on brands that are sustainable’ - The Business of Fashion, January 2nd 2018.

The use of Eco-fabrics in our clothing not only means that we are contributing to the wellbeing of our planet but that organic components also have been proven to increase personal hygiene and welfare. Fiber innovation companies Lenzing Group have developed technology that sustainably source fibres from agricultural land. They have advanced fibers such as TENCEL® and MODAL® that are hygienic, kind to skin, breathable and sweat resistant. This cannot be guaranteed in synthetic fabrics.

Products such as bed linens and towels have been using TENCEL® and MODAL® fabrics for sometime but now fashion is also seeking synthetic replacements. Brands such as UNDER-RÂPT use Lenzing’s fibers in all products as their smooth surface; moisture absorbent and cooling components are well suited to Sports and Loungewear Apparel. As a lifestyle brand UNDER-RÂPT believes that if it is to inspire and promote healthier living then that must start at the core of their product.

With global trade fairs and organisations like the Sustainable Angle, Fashion brands have the resources and knowledge to improve their sustainable practices. Thus, if we know that customer are becoming more aware of the impacts that fashion has on our environment and are willing to pay more for ethical brands then surely as fashion brands we should work together and move away from ‘fast’ fashion. It may be a slow process or even a complete change in business procedures but every step towards sustainability counts. It is to be concluded that what we implement now will reduce the impaction for our future generations, and why wouldn’t we want the best for them?

JOIN UNDER-RAPT FOR A #MODESTREVOLUTION IN DUBAI

Yasmin Sobeih

Join us at #Pret-A-Cover™BuyersLane by #IFDC
The most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolution in #MyDubai.

We are so pleased to be apart of this event, posing as a platform for modest fashion, women in sport and sustainable fashion! We are championing modest fashion and cultural values with mainstream western trends, encouraging healthy and nutritious lifestyles.

SHOP @ www.under-rapt.com and https://marketplace.asos.com/boutique/under-rapt

Email Office@IFDCouncil.org for more info.
Check out https://www.ifdcouncil.org/
COVER fashion magazine: https://www.ifdcouncil.org/cover-magazine/

For #free #event access pass and #SpecialOffer from #Faspiration, fill out this quick #survey:

https://www.surveymonkey.com/r/IFDCsurvey

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https://marketplace.asos.com/boutique/under-rapt

 

READY SET...NEW YEAR NEW YOU!

Yasmin Sobeih

What better time to launch our Sports and Athleisure wear than New Year!? Thanks to ASOS marketplace we are giving you the world’s first Sustainable Modest Athleisure brand and as a motivational gesture we are offering 20% for the first two weeks! USE PROMO CODE 'LAUNCH' @ASOSMARKETPLACE #NOEXCUSES

https://marketplace.asos.com/boutique/under-rpt?oss_ss=1&mpwa_searchIsSuggested=1

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UNDER-RÂPT has been influenced by brands such as YEEZY, FENTY and VETEMENTS that champion over-sized and relaxed silhouettes. Gender fluidity is largely expressed through fashion and the guidelines to dress modestly mean that over-sized forms are no longer regarded as unfeminine or deemed ‘unfashionable’ but instead are an expression of individuality. UNDER-RÂPT presents comfortable, relaxed and ready-to-wear loungewear pieces whilst the core sportswear range focuses on practical, timeless and resourceful sport shapes.

UNDER-RÂPT design aesthetic is to create quality, accessible product to empower women’s active lifestyles. So whether your strutting into 2018 with Sunday Yoga sessions, Hitting hard at SPIN or taking a stroll before kicking back at your favourite brunch spot we have something to fit your everyday needs!

Follow us on social media for your daily fashion, fitness and lifestyle updates!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


Hazır... Yeni yıl yeni!
#ASOSMARKETPLACE #LAUNCH 

Yeni yıla göre spor ve athleisure giy için daha iyi bir zaman!? Asos marketplace sayesinde size dünyanın ilk sürdürülebilir athleisure markası sunuyoruz ve motive edici bir jest olarak ilk iki hafta için % 20 teklif ediyoruz! #Bahaneyok

Altında, Fenty, Fenty ve vetements gibi markalar tarafından etkiledi. Cinsiyet Akışı büyük ölçüde moda ve kurallara uygun şekilde ifade eder. Aşırı büyüklükteki formlar artık kadınsı ya da demode olarak kabul,. Ama bunun yerine bireysellik ifade eder. Iç giyim alanı pratik, zamansız ve becerikli spor şekillerine odaklanır.

Altında Tasarım Estetiği, kadınların aktif yaşam tarzlarını güçlendirmek için kaliteli, erişilebilir ürün yaratmak. Bu yüzden pazar yoga seans 2018 'e çalımlı spin atma ya da en sevdiğin brunch' a girmeden önce bir gezinti yapmak ister misin?

Günlük Moda, fitness ve yaşam tarzı güncellemeleri için sosyal medyada bizi takip edin!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


جاهز set... جديد سنة جديدة لك!
#ASOSMARKETPLACE #LAUNCH 

ما اجمل الوقت لاطلاق الالعاب الرياضية والايلش من السنة الجديدة!? بفضل سوق asos, نحن نقدم لكم اولايلشايلش متواضعة المستدامة المستدامة و كما التحفيزية نعرض 20 % لاول اسبوعين!#noexcuses

وقد تاثر تحت بالعلامات التجارية مثل yeezy, و fenty, و vetements, والتي هي اكثر الظلال و مسترخية في الظل. ويتم التعبير عن السيولة بين الجنسين الى حد كبير عن طريق الموضة والمبادئ التوجيهية لكي تلبس بشكل متواضع, وهو ما يعني ان الاشكال الاكثر ارتفاعا لم تعد تعتبر غير انثوي او تعتبر غير عصرية, بل هي تعبير عن الفردية وهو يقدم مرتاح مريحة و مسترخية ومستعدة للبس قطع loungewear في حين تركز مجموعة الملابس الرياضية الاساسية على اشكال الرياضة العملية وال الخالدة وال الحيلة.

- و هو التصميم الجمالية هو خلق منتجات ذات نوعية جيدة ويمكن الوصول اليها لتمكين المراة من اساليب الحياة النشطة. لذا سواءتك الى 2018 مع جلسات اليوغا يوم الاحد, ضرب بشدة في الدوران او اخذ نزهة قبل العودة الى بقعة الغداء المفضلة لديك لدينا شيء لتناسب احتياجاتك اليومية!

تابعونا على وسائل الاعلام الاجتماعية من اجلتك اليومية واللياقة البدنية و اسلوب اسلوب الحياة!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


 

 

 

Siap set... tahun baru baru awak!
#ASOSMARKETPLACE #LAUNCH 

Apakah masa yang lebih baik untuk melancarkan sukan dan pakaian pakaian kami yang lebih baik daripada tahun baru!? terima kasih kepada asos marketplace kami memberi anda jenama pakaian olahraga yang pertama di dunia dan sebagai gerak isyarat motivasi kami menawarkan 20 % untuk dua minggu pertama! #beechbeechmein

Di bawah-yeaaa telah dipengaruhi oleh jenama seperti yeaaa, yeaaa dan iloveu yang juara-juara atas saiz dan yeaaa. Gender diluahkn, diungkapkan melalui fesyen dan garis panduan untuk baju yang jujur bermaksud bahawa borang lebih panjang tidak lagi dianggap sebagai matiku atau dianggap 'diluahkn' tetapi sebaliknya adalah ungkapan keperibadian. Di bawah-memecutkan hadiah yang selesa, santai dan siap-untuk-pakai potongan yeaaa sementara julat pakaian sukan teras memberi tumpuan kepada bentuk sukan praktikal, tidak lapuk dan pintar.

Estetik design bawah-aesthetic adalah untuk mencipta kualiti, produk boleh diakses untuk memperkasakan gaya hidup aktif wanita. Jadi sama ada jalan anda kepada 2018 dengan sesi yoga ahad, memukul keras di spin atau bersiar-siar sebelum menendang kembali di tempat makan tengah hari kegemaran anda, kami mempunyai sesuatu untuk memenuhi keperluan harian anda!

Ikuti kami di media sosial untuk kemas kini harian, kecergasan dan gaya hidup anda!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/

FASHION HAS GONE 'BIG' (LITERALLY)

Yasmin Sobeih

Pretty in Pink this summer! 💕
Our longline contrast sleeve sweatshirt, in This seasons must have pink palette 💅🏼
#markyourmuse #liveexpressperform 

Fashion has gone big for SS17, so you can cover up in baggy clothes and still look hella cool whoooooooo :) UNDER-RAPT brings you a combination of the latest trends to suit the modest sports and loungewear customer. With oversized forms ruling the catwalk this season in collections such as Versace, Yeezy season 4 and Vetements, designers have taken a nod towards sports and activewear in large, baggy forms. 

UNDER-RAPT attended all the trend forecasting and catwalk events last year, so we was certain big forms, in pretty colours would be all over the high-streets too! We was delighted that our modest international woman, who seeks chic, activewear and loungewear to suit their everyday activities and workouts had a brand they could go too.

 For our SS17 launch we bring you this seasons first sustainable and organic modest lounge wear and sportswear. PINK is everywhere, from dusty skin tones to electric pop Pink from high designers to the high street - Women and Men are all indulging in SS17 uplifting and bright Pink hues. 

LONGLINE CONTRAST SLEEVE SUSTAINABLE AND ORGANIC LOUNGEWEAR SWEATER....

Made from the finest sustainable and ecological MODAL fabric, our longline contrast sleeve sweater will keep you cool in these summer months, with its anti-bacterial and breathable components, working out or shopping in the scorching sun just got way more comfortable. For an all girly ensemble we've paired it with some 3D floral earrings (stylist own), and chic geek fashion glasses by MANGO.COM, add a pair of light wash jeans and cross body bag for the perfect casual day look. Alternatively, this sweaters longline, oversized form is great for pairing with leggings for your everyday active errands and gym gear! It will keep you cool and covered.

Purchase your's today in our 'SHOP' page www.under-rapt.com

FASHION HAS GONE 'BIG' (LITERALLY)

Yasmin Sobeih

Pretty in Pink this summer! 💕
Our longline contrast sleeve sweatshirt, in This seasons must have pink palette 💅🏼
#markyourmuse #liveexpressperform 

Fashion has gone big for SS17, so you can cover up in baggy clothes and still look hella cool whoooooooo :) UNDER-RAPT brings you a combination of the latest trends to suit the modest sports and loungewear customer. With oversized forms ruling the catwalk this season in collections such as Versace, Yeezy season 4 and Vetements, designers have taken a nod towards sports and activewear in large, baggy forms. 

UNDER-RAPT attended all the trend forecasting and catwalk events last year, so we was certain big forms, in pretty colours would be all over the high-streets too! We was delighted that our modest international woman, who seeks chic, activewear and loungewear to suit their everyday activities and workouts had a brand they could go too.

 For our SS17 launch we bring you this seasons first sustainable and organic modest lounge wear and sportswear. PINK is everywhere, from dusty skin tones to electric pop Pink from high designers to the high street - Women and Men are all indulging in SS17 uplifting and bright Pink hues. 

LONGLINE CONTRAST SLEEVE SUSTAINABLE AND ORGANIC LOUNGEWEAR SWEATER....

Made from the finest sustainable and ecological MODAL fabric, our longline contrast sleeve sweater will keep you cool in these summer months, with its anti-bacterial and breathable components, working out or shopping in the scorching sun just got way more comfortable. For an all girly ensemble we've paired it with some 3D floral earrings (stylist own), and chic geek fashion glasses by MANGO.COM, add a pair of light wash jeans and cross body bag for the perfect casual day look. Alternatively, this sweaters longline, oversized form is great for pairing with leggings for your everyday active errands and gym gear! It will keep you cool and covered.

Purchase your's today in our 'SHOP' page www.under-rapt.com