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A MODEST SPORTS AND ATHLEISURE BRAND. COMBINING THE LATEST TRENDS AND FASHION WITH SUSTAINABLE AND ETHICAL, HIGH-TECH FABRICS TO ENHANCE THE EVERYDAY ACTIVE LIFESTYLES OF WOMEN WORLDWIDE 

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KEEP UP TO DATE WITH UNDER-RAPT BLOG TO GET THE LATEST UPDATES ON OUR FASHION AND EVENTS. PLUS POSTS ON TRAVEL, FITNESS, HEALTH AND LIFESTYLE.

THE LATEST NEWS ON MODEST FASHION; MODELS, EVENTS, DESIGNERS.

NEWS ON SUSTAINABILITY IN THE FASHION INDUSTRY AND KEEPING OUR PLANET GREEN BY RECYCLING AND SOURCING ETHICAL FABRICS. 

We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

Filtering by Tag: FASHION

THE NATIONAL #UAE NEWSPAPER

Yasmin Sobeih

UNDER-RÂPT FEATURED IN THE NATIONAL USE NEWSPAPER

Extremely grateful to have been featured in today’s @THE NATIONAL UAE newspaper. To be recognised beyond #fashion and #fitness publications and to reach a wider demographic is amazing. UNDER-RÂPT strives and focuses to continue to satisfy our #modern #modest #global #millennials thus, this acknowledgment makes us one step closer! #thankful

THE NATIONAL UAE

THE NATIONAL UAE





FASHION RETAIL SUSTAINABLE AND ETHICAL PRACTICES

Yasmin Sobeih

FASHION RETAIL SUSTAINABLE AND ETHICAL PRACTICES

BY YASMIN SOBEIH - FOUNDER OF UNDER-RÂPT

 

UNDER-RÂPT ECO-FRIENDLY AND ETHICAL

UNDER-RÂPT ECO-FRIENDLY AND ETHICAL

After the unforgiving collapse of the Rana Plaza factory in Bangladesh in 2013, and more recent reports of child labour, refugee ‘cheap’ and unequal pay, cultural and religious ignorance and immoral working hours, Fashion retailers and Designers have been at the centre of many media publications and are being exposed surrounding their corporate responsibility in ethical laboring and manufacturing.

As a result of such controversies, Fashion Revolution - a global organisation responsible for the ‘Who made my Clothes’ campaign, calls for full transparency in the fashion retail supply-chain. The Fashion Revolution 2018 index states that ‘12 brands and retailers (8%)’ including Dior, Sandro and MaxMara have scored 0% for supply-chain transparency and are unable to disclose their ethical and sustainable practices.

 

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A main concern in the fashion industry is that Retailers and Brands are demanding larger quantities and fast production; therefore, suppliers are under immense pressure to deliver in quick time and are outsourcing and sub-contracting manufacturing without necessarily having the consent of Retailers and/or Brands. These third parties may be involved with unethical manufacturing and as such it must be acknowledged that such retailers and Brands are not in control of their own supply-chain and are accepting unethical practices in turn for commercial business outcomes.

Take Primark as an example. My concern is that if a single T-shirt can retail at £2.50 that will include fabric costs, factory/operations cost, labour costs, delivery and logistic costs whilst also making company profit on top on it; then we must ask ourselves ‘how much of that £2.50 is contributed to employee payment?’

 

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Consequently, through great revelation there is now an inproved demand for organic and sustainable clothing. Customers are not just impulse buyers but are now considering where and how the product is made so that it resonates with their social, personal and ethical values. Having recognised this increasing shift, Fashion retailers, media publicists and fashion influencers seek original brands that conform to a sustainable supply-chain to dismiss any future drawbacks with consumer loyalty.

New and emerging brands have the advantage to carefully select suppliers and manufacturers from the start to ensure full transparency, as an example ‘Athleisure’ brand UNDER-RÂPT launched in 2017 and specifically chose its fabric and garment producers in its early stages to build valued relationships, establish direct communication and will make regular visits to safeguard and uphold it’s responsibly in ethical manufacturing. Where as, retailing giants such as ASOS, Hugo Boss and YSL are amongst many retailers reported by the Fashion Revolution who ‘have increased their level of (supply-chain) disclosure’ and have to backtrack and change their supply-chain operations.

In addition to ethical manufacturing, we now have increased concerns for eco- friendly and environmental fabric sourcing and how the clothing we buy and choose to wear is harming our plant and the environment. With reports of water, and natural minerals in decline and global warming concerns, surely we must question that if we are damaging our plantation and forestry land then how can we harvest crops and organically grow our food whilst keeping our planet beautiful and green. Understanding the impacts is key if we are to consciously make a change.

In turn for faster fashion, many retailers and brands are opting for synthetic fabrics such as Polyester and Elastane as the popularity and frequency usually mean that ‘stock’ fabric is readily available with global suppliers. However, such fabrics impact significantly to energy, harmful waste, destroying forestland and releasing emissions into the air and water from disastrous chemical methods.

The sustainable angle is a non-profit organisation that focuses on minimising the environmental impacts in the fashion industry by introducing retailers and buyers to eco-friendly and organic textiles as well as giving access to international ethical fabric and yarn mills.

It is apparent that multi-brand retailers are increasing their eco-friendly and fair trade brand offering as a result of customer demand with ASOS forming their #fashionwithintegrity campaign and Selfridges launching ‘Project Ocean’. ‘Millennials in particular are interested in more-sustainable solutions; with 66 percent of global Millennials willing to spend more on brands that are sustainable’ - The Business of Fashion, January 2nd 2018.

The use of Eco-fabrics in our clothing not only means that we are contributing to the wellbeing of our planet but that organic components also have been proven to increase personal hygiene and welfare. Fiber innovation companies Lenzing Group have developed technology that sustainably source fibres from agricultural land. They have advanced fibers such as TENCEL® and MODAL® that are hygienic, kind to skin, breathable and sweat resistant. This cannot be guaranteed in synthetic fabrics.

Products such as bed linens and towels have been using TENCEL® and MODAL® fabrics for sometime but now fashion is also seeking synthetic replacements. Brands such as UNDER-RÂPT use Lenzing’s fibers in all products as their smooth surface; moisture absorbent and cooling components are well suited to Sports and Loungewear Apparel. As a lifestyle brand UNDER-RÂPT believes that if it is to inspire and promote healthier living then that must start at the core of their product.

With global trade fairs and organisations like the Sustainable Angle, Fashion brands have the resources and knowledge to improve their sustainable practices. Thus, if we know that customer are becoming more aware of the impacts that fashion has on our environment and are willing to pay more for ethical brands then surely as fashion brands we should work together and move away from ‘fast’ fashion. It may be a slow process or even a complete change in business procedures but every step towards sustainability counts. It is to be concluded that what we implement now will reduce the impaction for our future generations, and why wouldn’t we want the best for them?

UNDER-RAPT ANNOUNCED BEST FASHION VIDEO

Yasmin Sobeih

GRAZIA MIDDLE EAST ANNOUNCED UNDER-RAPT BEST FASHION VIDEO AT THE PRET-A-COVER #MODEST #FASHION EVENT IN DUBAI AND WILL BE PLACED ON NEW SHOPPABLE DIGITAL PLATFORM!

Photo courtesy of IFDC (Islamic Fashion and Design Council)

Photo courtesy of IFDC (Islamic Fashion and Design Council)

If you haven't heard the exciting news yet, then you would of missed Editor in Chief at Grazia Middle East, Alison Tay, announce at the closing ceremony of the PRET-A-COVER #PACBL event in #Dubai that Grazia ME will be launching a new shoppable digital platform for it's worldwide audience.

Alison Tay then continued by announcing UNDER-RAPT as one of the three winning videos to be placed on the GRAZIA MIDDLE EAST digital site, to make it convenient for its global consumers to locate and shop fashion and trends! 

UNDER-RAPT would like to thank GRAZIA MIDDLE EAST for recognising #modestfashion and supporting UNDER-RAPT by giving an opportunity to showcase and present our product WORLDWIDE! It is an honour to be accredited along side amazing brands @themodest and @hudanegassi and most of all sharing such a lovely experience with Shahd - creator/director of @bluemeetsblue (as seen in photo above)

 

UNDER-RAPT FEATURED IN GRAZIA MIDDLE - EAST

Yasmin Sobeih

UNDER-RAPT FEATURED IN GRAZIA MIDDLE EAST AS ONE OF THE TOP 5 BRANDS TO LOOK OUT FOR AT THE PRET-A-COVER MODEST FASHION EVENT THAT TOOK PLACE IN DUBAI EARLIER THIS MONTH.

YOU CANT FAIL TO HAVE NOTICED A MODEST REVOLUTION HAPPENING - GRAZIA MIDDLE EAST (MARCH EDITION)
— http://www.graziainternational.com/edition/middleeast/

AS THE FIRST DIGITAL FASHION SHOW OF ITS KIND (NO CATWALK), THE PRET-A-COVER EVENT WAS REVOLUTIONARY AT DUBAI’S OUTDOOR LEISURE AND SHOPPING CITYWALK, WITH INTERNATIONAL PRESS, RETAILERS AND JOURNALIST ATTENDING!

http://www.graziame.com/style/fashion/10-brands-to-know-at-dubais-pr%C3%AAt-%C3%A0-cover-buyers-lane
PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

ORGANISED BY THE ISLAMIC FASHION AND DESIGN COUNCIL (CEO ALIA KHAN), THE EVENT WAS AIMED AT BRINGING INTERNATIONAL MODEST DESIGNERS TO DUBAI’S THRIVING SHOPPING DISTRICT AND THE WORLDS LARGEST MODEST DEMOGRAPHIC AND CONSUMER – WITH EACH DESIGNER DISPLAYING THEIR LATEST COLLECTIONS.

WITH AN ESTIMATED $322 BILLION CONSUMER SPENDING BY 2020, MODEST FASHION IS GROWING YEAR ON YEAR AND ALTHOUGH SOME MAY PIGEON HOLE IT AS ‘MUSLIM’ , THE MEANS TO DRESS MODESTLY IS INDIVIDUAL AND IS AN EXPRESSION OF HOW ONE WISHES TO REPRESENT THEMSELVES. MODEST FASHION IS BOOMING AND BOTH MAINSTREAM AND BESPOKE FASHION DESIGNERS ARE ACKNOWLEDGING THE MARKET AND CATERING TO THE MODEST CONSUMER – WHETHER ITS DESIGNING HEAD COVERINGS, CHAMPIONING OVERSIZED SILHOUETTES OR HIGH FASHION FULL COVERAGE GARMENTS. EACH DESIGNER BROUGHT THEIR OWN INTERPRETATION TO THE EVENT!

PRE-EVENT, GRAZIA HAD RELEASED THEIR MARCH ISSUE AND DID A ‘HOT TOPICS’ ARTICLE ON THE EVENT AND THEIR CHOSEN THEIR TOP 5 BRANDS

THE ARTICLE FEATURES IFDC CHAIR WOMAN, ALIA KHAN IN TALKS WITH BRITISH MUSLIM FASHION BLOGGER AND INFLUENCER MARIAH IDRISSI

 

UNDER-­RÂPT GOES TO LONDON MODEST FASHION WEEK

Yasmin Sobeih

MARKING OUR MUSE @LMFW

DISCOUNT TICKETS VALID FOR 72HOURS USING CODE UNDERRAPT50 at www.lmfw.co.uk

UNDER-RAPT will be at this years #LMFW London Fashion Week 17/18th Feb at Victoria House Covent Garden. Excited to be apart of the #modestymovement and celebrate #diversity in fashion. As part of LONDON FASHION WEEK, modest fashion is being acknowledged and the demand is greater than ever! We are championing modest wear and blending social values with trend driven western lifestyles. 

Many females wish to express themselves through global modern culture, and through social media we are becoming more integrated and influenced by global trends and lifestyles.
Going to the gym, walking our dogs, grabbing a brunch with friends we are more conscious and enjoy leading and living healthier lifestyles.

UNDER-RAPT ensures women worldwide are not limited and can #liveexpressperform with our products

SEE YOU THERE!!

SEE YOU THERE!!

ASOS DISCOVERY #final50

Yasmin Sobeih

After making it through to the final 50 UNDER-RÂPT was invited to #asosdiscovery workshop in London today!

 SHOP https://marketplace.asos.com/boutique/under-rapt?

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The whole day was amazing and so great to meet and network with other designers from all walks of the creative industry. #feelinginspired
Thank you for all the great tips and advice from all the ASOS guest speakers and support from the ASOS Discovery team. 
They have really highlighted the importance of  #sustainble and #ethical fashion and today confirmed that I will stand by my values and continue ensuring that UNDER-RÂPT not only encourages a healthy lifestyle through its activewear products but is promoting personal health and values by sourcing #ecological fabric and #ethical labouring! That's a promise and is the way forward! Customer are now becoming more aware of how and where a product is made and I believe in a fully transparent supply chain #keepitreal #whatyouseeiswhatyouget #modestwear #activewear #sustainablefashion 

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PRET-A-COVER DUBAI FASHION EVENT

Yasmin Sobeih

A MODEST REVOLUTION

Join us at  #Pret-A-Cover™BuyersLane  by #IFDC, the most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolutionin #MyDubai. Office@IFDCouncil.org for more info.For #free #event access pass and #SpecialOffer from #Faspiration, fill out this quick #survey

https://www.surveymonkey.com/r/IFDCsurvey

 

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MORNING MOTTOS

Yasmin Sobeih

The secret to a happier morning!

Green Plants are good for your health. Not only do they sit pretty on our window ledges but their bright green leaves release oxygen and absorb carbon dioxide. This not only freshens up the air, but also eliminates harmful toxins. Having green plants dotted around will make your morning feel less stressful! 
Positive quotes lead to motivation and productivity for the day, I love this quote taken from a card given to me by dad! When work is your passion you only want to see others like it, he recognises my determination and is UNDER-RAPTs biggest supporter. After planning and developing UNDER-RAPT all last year it feels good to finally go live on ASOS Marketplace. #Dreamscomingtolife 

SHOP: https://marketplace.asos.com/boutique/under-rapt?

UNDER-RAPT was created through my love of #fashion #fitness & a healthy #lifestyle – combining my #culture with #modern society. Marked as the first #global #sustainable #modestfashion #active wear brand gives me great satisfaction and pleasure in sharing my clothing with #women #international to #liveexpressperform

Theres something so organic and natural in this photo, its uncomplicated but it just seems to be those little things that can create a positive mind set in the morning!

Oh and Top it off with a coffee!

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READY SET...NEW YEAR NEW YOU!

Yasmin Sobeih

What better time to launch our Sports and Athleisure wear than New Year!? Thanks to ASOS marketplace we are giving you the world’s first Sustainable Modest Athleisure brand and as a motivational gesture we are offering 20% for the first two weeks! USE PROMO CODE 'LAUNCH' @ASOSMARKETPLACE #NOEXCUSES

https://marketplace.asos.com/boutique/under-rpt?oss_ss=1&mpwa_searchIsSuggested=1

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UNDER-RÂPT has been influenced by brands such as YEEZY, FENTY and VETEMENTS that champion over-sized and relaxed silhouettes. Gender fluidity is largely expressed through fashion and the guidelines to dress modestly mean that over-sized forms are no longer regarded as unfeminine or deemed ‘unfashionable’ but instead are an expression of individuality. UNDER-RÂPT presents comfortable, relaxed and ready-to-wear loungewear pieces whilst the core sportswear range focuses on practical, timeless and resourceful sport shapes.

UNDER-RÂPT design aesthetic is to create quality, accessible product to empower women’s active lifestyles. So whether your strutting into 2018 with Sunday Yoga sessions, Hitting hard at SPIN or taking a stroll before kicking back at your favourite brunch spot we have something to fit your everyday needs!

Follow us on social media for your daily fashion, fitness and lifestyle updates!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


Hazır... Yeni yıl yeni!
#ASOSMARKETPLACE #LAUNCH 

Yeni yıla göre spor ve athleisure giy için daha iyi bir zaman!? Asos marketplace sayesinde size dünyanın ilk sürdürülebilir athleisure markası sunuyoruz ve motive edici bir jest olarak ilk iki hafta için % 20 teklif ediyoruz! #Bahaneyok

Altında, Fenty, Fenty ve vetements gibi markalar tarafından etkiledi. Cinsiyet Akışı büyük ölçüde moda ve kurallara uygun şekilde ifade eder. Aşırı büyüklükteki formlar artık kadınsı ya da demode olarak kabul,. Ama bunun yerine bireysellik ifade eder. Iç giyim alanı pratik, zamansız ve becerikli spor şekillerine odaklanır.

Altında Tasarım Estetiği, kadınların aktif yaşam tarzlarını güçlendirmek için kaliteli, erişilebilir ürün yaratmak. Bu yüzden pazar yoga seans 2018 'e çalımlı spin atma ya da en sevdiğin brunch' a girmeden önce bir gezinti yapmak ister misin?

Günlük Moda, fitness ve yaşam tarzı güncellemeleri için sosyal medyada bizi takip edin!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


جاهز set... جديد سنة جديدة لك!
#ASOSMARKETPLACE #LAUNCH 

ما اجمل الوقت لاطلاق الالعاب الرياضية والايلش من السنة الجديدة!? بفضل سوق asos, نحن نقدم لكم اولايلشايلش متواضعة المستدامة المستدامة و كما التحفيزية نعرض 20 % لاول اسبوعين!#noexcuses

وقد تاثر تحت بالعلامات التجارية مثل yeezy, و fenty, و vetements, والتي هي اكثر الظلال و مسترخية في الظل. ويتم التعبير عن السيولة بين الجنسين الى حد كبير عن طريق الموضة والمبادئ التوجيهية لكي تلبس بشكل متواضع, وهو ما يعني ان الاشكال الاكثر ارتفاعا لم تعد تعتبر غير انثوي او تعتبر غير عصرية, بل هي تعبير عن الفردية وهو يقدم مرتاح مريحة و مسترخية ومستعدة للبس قطع loungewear في حين تركز مجموعة الملابس الرياضية الاساسية على اشكال الرياضة العملية وال الخالدة وال الحيلة.

- و هو التصميم الجمالية هو خلق منتجات ذات نوعية جيدة ويمكن الوصول اليها لتمكين المراة من اساليب الحياة النشطة. لذا سواءتك الى 2018 مع جلسات اليوغا يوم الاحد, ضرب بشدة في الدوران او اخذ نزهة قبل العودة الى بقعة الغداء المفضلة لديك لدينا شيء لتناسب احتياجاتك اليومية!

تابعونا على وسائل الاعلام الاجتماعية من اجلتك اليومية واللياقة البدنية و اسلوب اسلوب الحياة!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


 

 

 

Siap set... tahun baru baru awak!
#ASOSMARKETPLACE #LAUNCH 

Apakah masa yang lebih baik untuk melancarkan sukan dan pakaian pakaian kami yang lebih baik daripada tahun baru!? terima kasih kepada asos marketplace kami memberi anda jenama pakaian olahraga yang pertama di dunia dan sebagai gerak isyarat motivasi kami menawarkan 20 % untuk dua minggu pertama! #beechbeechmein

Di bawah-yeaaa telah dipengaruhi oleh jenama seperti yeaaa, yeaaa dan iloveu yang juara-juara atas saiz dan yeaaa. Gender diluahkn, diungkapkan melalui fesyen dan garis panduan untuk baju yang jujur bermaksud bahawa borang lebih panjang tidak lagi dianggap sebagai matiku atau dianggap 'diluahkn' tetapi sebaliknya adalah ungkapan keperibadian. Di bawah-memecutkan hadiah yang selesa, santai dan siap-untuk-pakai potongan yeaaa sementara julat pakaian sukan teras memberi tumpuan kepada bentuk sukan praktikal, tidak lapuk dan pintar.

Estetik design bawah-aesthetic adalah untuk mencipta kualiti, produk boleh diakses untuk memperkasakan gaya hidup aktif wanita. Jadi sama ada jalan anda kepada 2018 dengan sesi yoga ahad, memukul keras di spin atau bersiar-siar sebelum menendang kembali di tempat makan tengah hari kegemaran anda, kami mempunyai sesuatu untuk memenuhi keperluan harian anda!

Ikuti kami di media sosial untuk kemas kini harian, kecergasan dan gaya hidup anda!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/

MUSLIM FASHION AND LIFESTYLE EXPO 2017

Yasmin Sobeih

MUSLIM FASHION AND LIFESTYLE EXPO 2017

UNDER-RAPT will be exhibiting Muslim Lifestyle Expo 2017 on 28 & 29th of October. 
You will be able to purchase our designs and see upcoming collection on our Sportswear. Be sure not to miss it!!

FASHION SHOW, COOKING PERFORMANCES, ART AND MEDIA, FOOD STALLS AND BUSINESS/ENTREPRENEUR SEMINARS.
KIDS AREA AND LOTS OF ENTERTAINMENT

TICKETS AVAILABLE AT https://mle2017.eventbrite.co.uk/
USE PROMO CODE Under-Rapt20 which will give you 20% discount.

https://www.facebook.com/underrapt/posts/742307605956511?notif_id=1508757429860429&notif_t=like

 

 

SUSTAINABLE, KIND TO SKIN AND LIGHTWEIGHT

Yasmin Sobeih

RELAX THIS SPRING IN OUR SUSTAINABLE, ORGANIC OVERSIZED TEE. MADE FROM MODAL ECOLOGICAL FABRIC, THIS TEE IS WEIGHTLESS. PERFECT FOR LOUNGING AND RELAXING DURING RAMADAN OR TO WEAR AS A FASHIONABLE, ON TREND EVERYDAY TEE. NOT ONLY DOES THIS T-SHIRT GIVE YOUR EVERYDAY OUTFIT A STYLISH ELEMENT, WHETHER YOU DECIDE TO LAYER OR WEAR ALONE BUT ITS SWEAT RESISTANT, COOLING AND BREATHABLE COMPONENTS MAKE IT IDEAL SPORTSWEAR. WHETHER YOUR HEADING TO THE GYM, BOXING, DANCING OR DOING YOGA OUR OVERSIZED SUSTAINABLE CONTRAST HEM TEE HAS NO BOUNDARIES.

#MARKYOURMUSE  #LIVEEXPRESSPERFORM

OVERSIZE SHORT SLEEVE TEE  #SUSTAINABLE #ETHICAL #GREENPLANT #ECOLOGICAL #SOFT #LIGHTWEIGHT #HYGENIC #SWEATRESISTANT #SPORTSWEAR #LOUNGEWEAR #FASHION #MODEST #CASUAL

OVERSIZE SHORT SLEEVE TEE

#SUSTAINABLE #ETHICAL #GREENPLANT #ECOLOGICAL #SOFT #LIGHTWEIGHT #HYGENIC #SWEATRESISTANT #SPORTSWEAR #LOUNGEWEAR #FASHION #MODEST #CASUAL

#WHOMADEMYCLOTHES....THE IMPORTANCE OF ETHICAL AND SUSTAINABLE FASHION

Yasmin Sobeih

UNDER-RAPT USES SUSTAINABLE AND ETHICAL FASHION!

READ SALAAMGATEWAY ARTICLE ON MUSLIM & MODEST FASHION ADHERING TO ETHICAL AND SUSTAINBILITY IN FASHION!

http://www.salaamgateway.com/en/fashion-art-design/story/fashion_revolution_week_western_modest_fashion_brands_show_peers_way_to_ethical_practices-salaam29042017083145/

We see huge focus and growth in brands turning to ethical and sustainable sourcing as the rise in customers wanting to know who made their product and the implications it had on the planet. Department store Giant, Selfridges have announced that all brands that are sustainable and ethical will have a separate label to identify with. With an increasing rise on customers interest it is only a matter of time where everyone is concerned - so why wait?

 

 UNDER-RAPT take action now!

Having found a gap in the market for fashion led modest sports and athlesiure wear, under-rapt then realised that there also isn’t  another modest brand using high-tech, performance enhancing, sustainable fabrics and therefore this became a huge focus and USP to UNDER-RAPT. Although sourcing organic fabrics is more time consuming and less available to produce and manufacture it deems so important to UNDER-RAPT source sustainability as we are a healthy lifestyle brand, and therefore it is of significance that we implement this into designs to not only encourage personal hygiene but ensure it coincides with our customers personal and social ethical morals and values - contributing to our planet. 

The fabric used in our designs has sweat resistant, cooling and hygienic components which means that professional athletes from runners to boxers and gymnasts and both Muslim and Non-Muslim can wear the collection. For instance one product in the collection is a ‘hooded base layer’, it can be worn as a hijab or simply to keep hair up tight, either way using organic, sustainable fabrics means the sweat-resistant and breathable components is ideal for both. The combination of trend focused modest sports and athlesiure blended with sustainable fabrics makes UNDER-RAPT the first global ethical modest sports and loungewear brand.

SUSTAINABLE/ETHICAL MANUFACTUFACTURING

 A lot of high-street brands have been in the news of recent surrounding their corporate responsibility in ethical labouring overseas and after such controversies and exploitation surrounding sustainable manufacturing, customers are no longer just impulse buyers but consider where and how the product is made. UNDER-RAPT works closely with it's suppliers and monitors all of  manufacturing is done on site, and therefore able to see first hand factory standards and the labouring. It is within UNDER-RAPTs deepest interest that we adhere to ethical and sustainable trading throughout the supply-chain and ensure to uphold its responsibility in ethical and sustainable manufacturing.

 

UNDER-RAPT MEETS HALIMA ADEN

Yasmin Sobeih

HALIMA ADEN!! 

 

What an absolute pleasure to meet the very lovely and humble Halima Aden. It was an opportunity not to be missed, We had to get a photo with her! Not only is UNDER-RAPT inspired by YEEZY collections as it featuring very on-trend oversized fashion, but the fact that Halima Aden is the first Hijab model to walk the YEEZY SEASON 5 collection at this years NYFW just makes her that bit more special to us!

More beautiful than you can imagine - Halima was so sweet and seemed to spare all the time to engage and talk to us! She even took one of our Lookbooks away with her! yeyyyyyy :)

HALIMA ADEN

UNDER-RAPT IN MANCHESTER EVENING POST

Yasmin Sobeih

HAVING SPENT THE LAST YEAR KEEPING UNDER-RAPT LOW KEY AND QUIET WHILST WE TRAVEL AROUND ATTENDING TREND FORECASTS, TRADE SHOWS,  SOURCING SUSTAINABLE FABRIC AND WORKING WITH OUR ETHICAL MANUFACTURERS TO PLAN AND DEVELOP THE COLLECTION, IT FEELS ABSOLUTELY AMAZING TO GET THE RECOGNITION IN THE BUSINESS SECTION OF THE NEWSPAPER.

THE MOST AMAZING PART IS THE RECOGNITION OF MODEST FASHION AND THE GROWING DEMAND AND INTEREST. TO SHINE A LIGHT ON MODEST FASHION AND TO ADDRESS THE SOCIAL VALUES OF INTEGRATION WITHIN WESTERN AND NON WESTERN COUNTRIES IS FANTASTIC. UNDER-RAPT IS PROUD TO CONTRIBUTE TO THIS MOVEMENT AND ENCOURAGE ALL FEMALES OF WHATEVER FAITH, RELIGION, SIZE AND SHAPE TO ALL HAVE AN EQUAL OPPORTUNITY TO LIVE HEALTHY, ACTIVE LIFESTYLES.

 http://www.manchestereveningnews.co.uk/business/business-news/fashion-graduate-launches-sports-brand-12859693