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A MODEST SPORTS AND ATHLEISURE BRAND. COMBINING THE LATEST TRENDS AND FASHION WITH SUSTAINABLE AND ETHICAL, HIGH-TECH FABRICS TO ENHANCE THE EVERYDAY ACTIVE LIFESTYLES OF WOMEN WORLDWIDE 

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KEEP UP TO DATE WITH UNDER-RAPT BLOG TO GET THE LATEST UPDATES ON OUR FASHION AND EVENTS. PLUS POSTS ON TRAVEL, FITNESS, HEALTH AND LIFESTYLE.

THE LATEST NEWS ON MODEST FASHION; MODELS, EVENTS, DESIGNERS.

NEWS ON SUSTAINABILITY IN THE FASHION INDUSTRY AND KEEPING OUR PLANET GREEN BY RECYCLING AND SOURCING ETHICAL FABRICS. 

We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

UNDER-RAPT FEATURED IN GRAZIA MIDDLE - EAST

Yasmin Sobeih

UNDER-RAPT FEATURED IN GRAZIA MIDDLE EAST AS ONE OF THE TOP 5 BRANDS TO LOOK OUT FOR AT THE PRET-A-COVER MODEST FASHION EVENT THAT TOOK PLACE IN DUBAI EARLIER THIS MONTH.

YOU CANT FAIL TO HAVE NOTICED A MODEST REVOLUTION HAPPENING - GRAZIA MIDDLE EAST (MARCH EDITION)
— http://www.graziainternational.com/edition/middleeast/

AS THE FIRST DIGITAL FASHION SHOW OF ITS KIND (NO CATWALK), THE PRET-A-COVER EVENT WAS REVOLUTIONARY AT DUBAI’S OUTDOOR LEISURE AND SHOPPING CITYWALK, WITH INTERNATIONAL PRESS, RETAILERS AND JOURNALIST ATTENDING!

http://www.graziame.com/style/fashion/10-brands-to-know-at-dubais-pr%C3%AAt-%C3%A0-cover-buyers-lane
 PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

ORGANISED BY THE ISLAMIC FASHION AND DESIGN COUNCIL (CEO ALIA KHAN), THE EVENT WAS AIMED AT BRINGING INTERNATIONAL MODEST DESIGNERS TO DUBAI’S THRIVING SHOPPING DISTRICT AND THE WORLDS LARGEST MODEST DEMOGRAPHIC AND CONSUMER – WITH EACH DESIGNER DISPLAYING THEIR LATEST COLLECTIONS.

WITH AN ESTIMATED $322 BILLION CONSUMER SPENDING BY 2020, MODEST FASHION IS GROWING YEAR ON YEAR AND ALTHOUGH SOME MAY PIGEON HOLE IT AS ‘MUSLIM’ , THE MEANS TO DRESS MODESTLY IS INDIVIDUAL AND IS AN EXPRESSION OF HOW ONE WISHES TO REPRESENT THEMSELVES. MODEST FASHION IS BOOMING AND BOTH MAINSTREAM AND BESPOKE FASHION DESIGNERS ARE ACKNOWLEDGING THE MARKET AND CATERING TO THE MODEST CONSUMER – WHETHER ITS DESIGNING HEAD COVERINGS, CHAMPIONING OVERSIZED SILHOUETTES OR HIGH FASHION FULL COVERAGE GARMENTS. EACH DESIGNER BROUGHT THEIR OWN INTERPRETATION TO THE EVENT!

PRE-EVENT, GRAZIA HAD RELEASED THEIR MARCH ISSUE AND DID A ‘HOT TOPICS’ ARTICLE ON THE EVENT AND THEIR CHOSEN THEIR TOP 5 BRANDS

THE ARTICLE FEATURES IFDC CHAIR WOMAN, ALIA KHAN IN TALKS WITH BRITISH MUSLIM FASHION BLOGGER AND INFLUENCER MARIAH IDRISSI