UNDER-RAPT USES SUSTAINABLE AND ETHICAL FASHION!
READ SALAAMGATEWAY ARTICLE ON MUSLIM & MODEST FASHION ADHERING TO ETHICAL AND SUSTAINBILITY IN FASHION!
We see huge focus and growth in brands turning to ethical and sustainable sourcing as the rise in customers wanting to know who made their product and the implications it had on the planet. Department store Giant, Selfridges have announced that all brands that are sustainable and ethical will have a separate label to identify with. With an increasing rise on customers interest it is only a matter of time where everyone is concerned - so why wait?
UNDER-RAPT take action now!
Having found a gap in the market for fashion led modest sports and athlesiure wear, under-rapt then realised that there also isn’t another modest brand using high-tech, performance enhancing, sustainable fabrics and therefore this became a huge focus and USP to UNDER-RAPT. Although sourcing organic fabrics is more time consuming and less available to produce and manufacture it deems so important to UNDER-RAPT source sustainability as we are a healthy lifestyle brand, and therefore it is of significance that we implement this into designs to not only encourage personal hygiene but ensure it coincides with our customers personal and social ethical morals and values - contributing to our planet.
The fabric used in our designs has sweat resistant, cooling and hygienic components which means that professional athletes from runners to boxers and gymnasts and both Muslim and Non-Muslim can wear the collection. For instance one product in the collection is a ‘hooded base layer’, it can be worn as a hijab or simply to keep hair up tight, either way using organic, sustainable fabrics means the sweat-resistant and breathable components is ideal for both. The combination of trend focused modest sports and athlesiure blended with sustainable fabrics makes UNDER-RAPT the first global ethical modest sports and loungewear brand.
A lot of high-street brands have been in the news of recent surrounding their corporate responsibility in ethical labouring overseas and after such controversies and exploitation surrounding sustainable manufacturing, customers are no longer just impulse buyers but consider where and how the product is made. UNDER-RAPT works closely with it's suppliers and monitors all of manufacturing is done on site, and therefore able to see first hand factory standards and the labouring. It is within UNDER-RAPTs deepest interest that we adhere to ethical and sustainable trading throughout the supply-chain and ensure to uphold its responsibility in ethical and sustainable manufacturing.