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A MODEST SPORTS AND ATHLEISURE BRAND. COMBINING THE LATEST TRENDS AND FASHION WITH SUSTAINABLE AND ETHICAL, HIGH-TECH FABRICS TO ENHANCE THE EVERYDAY ACTIVE LIFESTYLES OF WOMEN WORLDWIDE 

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KEEP UP TO DATE WITH UNDER-RAPT BLOG TO GET THE LATEST UPDATES ON OUR FASHION AND EVENTS. PLUS POSTS ON TRAVEL, FITNESS, HEALTH AND LIFESTYLE.

THE LATEST NEWS ON MODEST FASHION; MODELS, EVENTS, DESIGNERS.

NEWS ON SUSTAINABILITY IN THE FASHION INDUSTRY AND KEEPING OUR PLANET GREEN BY RECYCLING AND SOURCING ETHICAL FABRICS. 

We love fashion, but we don’t want our clothes to come at the cost of people or our planet.

IN COVERSATION WITH ASMA ELBADAWI

Yasmin Sobeih

UNDER-RAPT CAUGHT UP WITH MUSLIM BASKETBALL PLAYER, SPOKEN WORD POET AND SOCIAL MEDIA INFLUENCER ASMA ELBADAWI TO TALK ABOOUT MUSLIM WOMEN IN SPORT, WHAT THE HIJAB MEANS TO HER AND HOW SUSTAINABILITY AND ECO-LOGICAL SOURCING IS IMPACTS US AND THE ENVIRONMENT.

ASMA HAS INFLUENCED MUSLIM WOMEN IN SPORT AND WAS PART OF THE HUGE CAMPAIGN AGAINST FIBA (INTERNATIONAL BASKETBALL FEDERATION) THAT LIFTED THE HIJAB IN WOMENS BASKETBALL. ASMA IS A VOICE OF SUCCESS AND INSPIRATION, AND WE ARE PLEASED TO HAVE HER AS AN AMBASSADOR OF UNDER-RAPT.

UNDER-RAPT ANNOUNCED BEST FASHION VIDEO

Yasmin Sobeih

GRAZIA MIDDLE EAST ANNOUNCED UNDER-RAPT BEST FASHION VIDEO AT THE PRET-A-COVER #MODEST #FASHION EVENT IN DUBAI AND WILL BE PLACED ON NEW SHOPPABLE DIGITAL PLATFORM!

 Photo courtesy of IFDC (Islamic Fashion and Design Council)

Photo courtesy of IFDC (Islamic Fashion and Design Council)

If you haven't heard the exciting news yet, then you would of missed Editor in Chief at Grazia Middle East, Alison Tay, announce at the closing ceremony of the PRET-A-COVER #PACBL event in #Dubai that Grazia ME will be launching a new shoppable digital platform for it's worldwide audience.

Alison Tay then continued by announcing UNDER-RAPT as one of the three winning videos to be placed on the GRAZIA MIDDLE EAST digital site, to make it convenient for its global consumers to locate and shop fashion and trends! 

UNDER-RAPT would like to thank GRAZIA MIDDLE EAST for recognising #modestfashion and supporting UNDER-RAPT by giving an opportunity to showcase and present our product WORLDWIDE! It is an honour to be accredited along side amazing brands @themodest and @hudanegassi and most of all sharing such a lovely experience with Shahd - creator/director of @bluemeetsblue (as seen in photo above)

 

CHAMPIONING OVERSIZED TRENDS - IN CONVERSATION WITH MYSALAAM.COM

Yasmin Sobeih

Thanks to My Salaam for featuring UNDER-RAPT! 

Creator of UNDER-RAPT, Yasmin Sobeih interviewed by Alicia Buller for mysalaam.com. The article talks about where Yasmin draws her inspirations from, her passion to combine modest wear, culture and social values with western trends and lifestyles and her vision for her brand.

“I’m inspired by brands like Kanye’s … a lot of the oversized trends in his ranges are applicable to Muslims and non-Muslims,” said Yasmin Sobeih, the British-Egyptian founder of Under-Rapt. “There is a huge market for fashion-led sportswear.”

The Manchester-born designer says that there is a particular growing demand for sustainable eco-sportswear.

“Nike doesn’t do it. No one does it. There is hardly any fashion-led, eco-friendly sportswear for the market or the Muslim market,” she said.

Armed with a master’s degree from the London College of Fashion, Yasmin created Under-Rapt as a trend-focused, ‘athleisure’ brand that hopes to join the surge of growing British trends for sustainability, sportswear and modest wear.

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UNDER-RAPT FEATURED IN GRAZIA MIDDLE - EAST

Yasmin Sobeih

UNDER-RAPT FEATURED IN GRAZIA MIDDLE EAST AS ONE OF THE TOP 5 BRANDS TO LOOK OUT FOR AT THE PRET-A-COVER MODEST FASHION EVENT THAT TOOK PLACE IN DUBAI EARLIER THIS MONTH.

YOU CANT FAIL TO HAVE NOTICED A MODEST REVOLUTION HAPPENING - GRAZIA MIDDLE EAST (MARCH EDITION)
— http://www.graziainternational.com/edition/middleeast/

AS THE FIRST DIGITAL FASHION SHOW OF ITS KIND (NO CATWALK), THE PRET-A-COVER EVENT WAS REVOLUTIONARY AT DUBAI’S OUTDOOR LEISURE AND SHOPPING CITYWALK, WITH INTERNATIONAL PRESS, RETAILERS AND JOURNALIST ATTENDING!

http://www.graziame.com/style/fashion/10-brands-to-know-at-dubais-pr%C3%AAt-%C3%A0-cover-buyers-lane
 PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

PHOTO PROVIDED BY UNDER-RAPT TO GRAZIA MIDDLE EAST.

ORGANISED BY THE ISLAMIC FASHION AND DESIGN COUNCIL (CEO ALIA KHAN), THE EVENT WAS AIMED AT BRINGING INTERNATIONAL MODEST DESIGNERS TO DUBAI’S THRIVING SHOPPING DISTRICT AND THE WORLDS LARGEST MODEST DEMOGRAPHIC AND CONSUMER – WITH EACH DESIGNER DISPLAYING THEIR LATEST COLLECTIONS.

WITH AN ESTIMATED $322 BILLION CONSUMER SPENDING BY 2020, MODEST FASHION IS GROWING YEAR ON YEAR AND ALTHOUGH SOME MAY PIGEON HOLE IT AS ‘MUSLIM’ , THE MEANS TO DRESS MODESTLY IS INDIVIDUAL AND IS AN EXPRESSION OF HOW ONE WISHES TO REPRESENT THEMSELVES. MODEST FASHION IS BOOMING AND BOTH MAINSTREAM AND BESPOKE FASHION DESIGNERS ARE ACKNOWLEDGING THE MARKET AND CATERING TO THE MODEST CONSUMER – WHETHER ITS DESIGNING HEAD COVERINGS, CHAMPIONING OVERSIZED SILHOUETTES OR HIGH FASHION FULL COVERAGE GARMENTS. EACH DESIGNER BROUGHT THEIR OWN INTERPRETATION TO THE EVENT!

PRE-EVENT, GRAZIA HAD RELEASED THEIR MARCH ISSUE AND DID A ‘HOT TOPICS’ ARTICLE ON THE EVENT AND THEIR CHOSEN THEIR TOP 5 BRANDS

THE ARTICLE FEATURES IFDC CHAIR WOMAN, ALIA KHAN IN TALKS WITH BRITISH MUSLIM FASHION BLOGGER AND INFLUENCER MARIAH IDRISSI

 

BBC NEWS - LONDON MODEST FASHION WEEK #MODESTINAMINUTE

Yasmin Sobeih

UNDER-RÂPT X #LMFW
 

Thank you @BBCNEWS for shining a light on LONDON MODEST FASHION WEEK! 
UNDER-RÂPT are so proud and delighted to have been apart of such a ground-breaking event that is exceeding mainstream fashion limitations and recognising how modest fashion is fast emerging into a popular lifestyle choice! #LIVEEXPRESSPERFORM #MARKYOURMUSE Under-Rapt Ltd
#INDIVIDUALITY #NOLIMITS #MODESTFASHION #FASHIONWITHFAITH #DIVERSITY #MAINSTREAMMEDIA #MODESTINAMINUTE

http://www.bbc.co.uk/programmes/p05ykztq

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UNDER-­RÂPT GOES TO LONDON MODEST FASHION WEEK

Yasmin Sobeih

MARKING OUR MUSE @LMFW

DISCOUNT TICKETS VALID FOR 72HOURS USING CODE UNDERRAPT50 at www.lmfw.co.uk

UNDER-RAPT will be at this years #LMFW London Fashion Week 17/18th Feb at Victoria House Covent Garden. Excited to be apart of the #modestymovement and celebrate #diversity in fashion. As part of LONDON FASHION WEEK, modest fashion is being acknowledged and the demand is greater than ever! We are championing modest wear and blending social values with trend driven western lifestyles. 

Many females wish to express themselves through global modern culture, and through social media we are becoming more integrated and influenced by global trends and lifestyles.
Going to the gym, walking our dogs, grabbing a brunch with friends we are more conscious and enjoy leading and living healthier lifestyles.

UNDER-RAPT ensures women worldwide are not limited and can #liveexpressperform with our products

 SEE YOU THERE!!

SEE YOU THERE!!

JOIN UNDER-RAPT FOR A #MODESTREVOLUTION IN DUBAI

Yasmin Sobeih

Join us at #Pret-A-Cover™BuyersLane by #IFDC
The most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolution in #MyDubai.

We are so pleased to be apart of this event, posing as a platform for modest fashion, women in sport and sustainable fashion! We are championing modest fashion and cultural values with mainstream western trends, encouraging healthy and nutritious lifestyles.

SHOP @ www.under-rapt.com and https://marketplace.asos.com/boutique/under-rapt

Email Office@IFDCouncil.org for more info.
Check out https://www.ifdcouncil.org/
COVER fashion magazine: https://www.ifdcouncil.org/cover-magazine/

For #free #event access pass and #SpecialOffer from #Faspiration, fill out this quick #survey:

https://www.surveymonkey.com/r/IFDCsurvey

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https://marketplace.asos.com/boutique/under-rapt

 

ASOS DISCOVERY #final50

Yasmin Sobeih

After making it through to the final 50 UNDER-RÂPT was invited to #asosdiscovery workshop in London today!

 SHOP https://marketplace.asos.com/boutique/under-rapt?

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The whole day was amazing and so great to meet and network with other designers from all walks of the creative industry. #feelinginspired
Thank you for all the great tips and advice from all the ASOS guest speakers and support from the ASOS Discovery team. 
They have really highlighted the importance of  #sustainble and #ethical fashion and today confirmed that I will stand by my values and continue ensuring that UNDER-RÂPT not only encourages a healthy lifestyle through its activewear products but is promoting personal health and values by sourcing #ecological fabric and #ethical labouring! That's a promise and is the way forward! Customer are now becoming more aware of how and where a product is made and I believe in a fully transparent supply chain #keepitreal #whatyouseeiswhatyouget #modestwear #activewear #sustainablefashion 

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PRET-A-COVER DUBAI FASHION EVENT

Yasmin Sobeih

A MODEST REVOLUTION

Join us at  #Pret-A-Cover™BuyersLane  by #IFDC, the most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolutionin #MyDubai. Office@IFDCouncil.org for more info.For #free #event access pass and #SpecialOffer from #Faspiration, fill out this quick #survey

https://www.surveymonkey.com/r/IFDCsurvey

 

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MORNING MOTTOS

Yasmin Sobeih

The secret to a happier morning!

Green Plants are good for your health. Not only do they sit pretty on our window ledges but their bright green leaves release oxygen and absorb carbon dioxide. This not only freshens up the air, but also eliminates harmful toxins. Having green plants dotted around will make your morning feel less stressful! 
Positive quotes lead to motivation and productivity for the day, I love this quote taken from a card given to me by dad! When work is your passion you only want to see others like it, he recognises my determination and is UNDER-RAPTs biggest supporter. After planning and developing UNDER-RAPT all last year it feels good to finally go live on ASOS Marketplace. #Dreamscomingtolife 

SHOP: https://marketplace.asos.com/boutique/under-rapt?

UNDER-RAPT was created through my love of #fashion #fitness & a healthy #lifestyle – combining my #culture with #modern society. Marked as the first #global #sustainable #modestfashion #active wear brand gives me great satisfaction and pleasure in sharing my clothing with #women #international to #liveexpressperform

Theres something so organic and natural in this photo, its uncomplicated but it just seems to be those little things that can create a positive mind set in the morning!

Oh and Top it off with a coffee!

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READY SET...NEW YEAR NEW YOU!

Yasmin Sobeih

What better time to launch our Sports and Athleisure wear than New Year!? Thanks to ASOS marketplace we are giving you the world’s first Sustainable Modest Athleisure brand and as a motivational gesture we are offering 20% for the first two weeks! USE PROMO CODE 'LAUNCH' @ASOSMARKETPLACE #NOEXCUSES

https://marketplace.asos.com/boutique/under-rpt?oss_ss=1&mpwa_searchIsSuggested=1

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UNDER-RÂPT has been influenced by brands such as YEEZY, FENTY and VETEMENTS that champion over-sized and relaxed silhouettes. Gender fluidity is largely expressed through fashion and the guidelines to dress modestly mean that over-sized forms are no longer regarded as unfeminine or deemed ‘unfashionable’ but instead are an expression of individuality. UNDER-RÂPT presents comfortable, relaxed and ready-to-wear loungewear pieces whilst the core sportswear range focuses on practical, timeless and resourceful sport shapes.

UNDER-RÂPT design aesthetic is to create quality, accessible product to empower women’s active lifestyles. So whether your strutting into 2018 with Sunday Yoga sessions, Hitting hard at SPIN or taking a stroll before kicking back at your favourite brunch spot we have something to fit your everyday needs!

Follow us on social media for your daily fashion, fitness and lifestyle updates!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


Hazır... Yeni yıl yeni!
#ASOSMARKETPLACE #LAUNCH 

Yeni yıla göre spor ve athleisure giy için daha iyi bir zaman!? Asos marketplace sayesinde size dünyanın ilk sürdürülebilir athleisure markası sunuyoruz ve motive edici bir jest olarak ilk iki hafta için % 20 teklif ediyoruz! #Bahaneyok

Altında, Fenty, Fenty ve vetements gibi markalar tarafından etkiledi. Cinsiyet Akışı büyük ölçüde moda ve kurallara uygun şekilde ifade eder. Aşırı büyüklükteki formlar artık kadınsı ya da demode olarak kabul,. Ama bunun yerine bireysellik ifade eder. Iç giyim alanı pratik, zamansız ve becerikli spor şekillerine odaklanır.

Altında Tasarım Estetiği, kadınların aktif yaşam tarzlarını güçlendirmek için kaliteli, erişilebilir ürün yaratmak. Bu yüzden pazar yoga seans 2018 'e çalımlı spin atma ya da en sevdiğin brunch' a girmeden önce bir gezinti yapmak ister misin?

Günlük Moda, fitness ve yaşam tarzı güncellemeleri için sosyal medyada bizi takip edin!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


جاهز set... جديد سنة جديدة لك!
#ASOSMARKETPLACE #LAUNCH 

ما اجمل الوقت لاطلاق الالعاب الرياضية والايلش من السنة الجديدة!? بفضل سوق asos, نحن نقدم لكم اولايلشايلش متواضعة المستدامة المستدامة و كما التحفيزية نعرض 20 % لاول اسبوعين!#noexcuses

وقد تاثر تحت بالعلامات التجارية مثل yeezy, و fenty, و vetements, والتي هي اكثر الظلال و مسترخية في الظل. ويتم التعبير عن السيولة بين الجنسين الى حد كبير عن طريق الموضة والمبادئ التوجيهية لكي تلبس بشكل متواضع, وهو ما يعني ان الاشكال الاكثر ارتفاعا لم تعد تعتبر غير انثوي او تعتبر غير عصرية, بل هي تعبير عن الفردية وهو يقدم مرتاح مريحة و مسترخية ومستعدة للبس قطع loungewear في حين تركز مجموعة الملابس الرياضية الاساسية على اشكال الرياضة العملية وال الخالدة وال الحيلة.

- و هو التصميم الجمالية هو خلق منتجات ذات نوعية جيدة ويمكن الوصول اليها لتمكين المراة من اساليب الحياة النشطة. لذا سواءتك الى 2018 مع جلسات اليوغا يوم الاحد, ضرب بشدة في الدوران او اخذ نزهة قبل العودة الى بقعة الغداء المفضلة لديك لدينا شيء لتناسب احتياجاتك اليومية!

تابعونا على وسائل الاعلام الاجتماعية من اجلتك اليومية واللياقة البدنية و اسلوب اسلوب الحياة!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/


 

 

 

Siap set... tahun baru baru awak!
#ASOSMARKETPLACE #LAUNCH 

Apakah masa yang lebih baik untuk melancarkan sukan dan pakaian pakaian kami yang lebih baik daripada tahun baru!? terima kasih kepada asos marketplace kami memberi anda jenama pakaian olahraga yang pertama di dunia dan sebagai gerak isyarat motivasi kami menawarkan 20 % untuk dua minggu pertama! #beechbeechmein

Di bawah-yeaaa telah dipengaruhi oleh jenama seperti yeaaa, yeaaa dan iloveu yang juara-juara atas saiz dan yeaaa. Gender diluahkn, diungkapkan melalui fesyen dan garis panduan untuk baju yang jujur bermaksud bahawa borang lebih panjang tidak lagi dianggap sebagai matiku atau dianggap 'diluahkn' tetapi sebaliknya adalah ungkapan keperibadian. Di bawah-memecutkan hadiah yang selesa, santai dan siap-untuk-pakai potongan yeaaa sementara julat pakaian sukan teras memberi tumpuan kepada bentuk sukan praktikal, tidak lapuk dan pintar.

Estetik design bawah-aesthetic adalah untuk mencipta kualiti, produk boleh diakses untuk memperkasakan gaya hidup aktif wanita. Jadi sama ada jalan anda kepada 2018 dengan sesi yoga ahad, memukul keras di spin atau bersiar-siar sebelum menendang kembali di tempat makan tengah hari kegemaran anda, kami mempunyai sesuatu untuk memenuhi keperluan harian anda!

Ikuti kami di media sosial untuk kemas kini harian, kecergasan dan gaya hidup anda!

https://www.instagram.com/under_rapt/

https://www.linkedin.com/company/18018442/

https://twitter.com/under_rapt

https://www.facebook.com/underrapt/

MUSLIM FASHION AND LIFESTYLE EXPO 2017

Yasmin Sobeih

MUSLIM FASHION AND LIFESTYLE EXPO 2017

UNDER-RAPT will be exhibiting Muslim Lifestyle Expo 2017 on 28 & 29th of October. 
You will be able to purchase our designs and see upcoming collection on our Sportswear. Be sure not to miss it!!

FASHION SHOW, COOKING PERFORMANCES, ART AND MEDIA, FOOD STALLS AND BUSINESS/ENTREPRENEUR SEMINARS.
KIDS AREA AND LOTS OF ENTERTAINMENT

TICKETS AVAILABLE AT https://mle2017.eventbrite.co.uk/
USE PROMO CODE Under-Rapt20 which will give you 20% discount.

https://www.facebook.com/underrapt/posts/742307605956511?notif_id=1508757429860429&notif_t=like

 

 

FASHION HAS GONE 'BIG' (LITERALLY)

Yasmin Sobeih

Pretty in Pink this summer! 💕
Our longline contrast sleeve sweatshirt, in This seasons must have pink palette 💅🏼
#markyourmuse #liveexpressperform 

Fashion has gone big for SS17, so you can cover up in baggy clothes and still look hella cool whoooooooo :) UNDER-RAPT brings you a combination of the latest trends to suit the modest sports and loungewear customer. With oversized forms ruling the catwalk this season in collections such as Versace, Yeezy season 4 and Vetements, designers have taken a nod towards sports and activewear in large, baggy forms. 

UNDER-RAPT attended all the trend forecasting and catwalk events last year, so we was certain big forms, in pretty colours would be all over the high-streets too! We was delighted that our modest international woman, who seeks chic, activewear and loungewear to suit their everyday activities and workouts had a brand they could go too.

 For our SS17 launch we bring you this seasons first sustainable and organic modest lounge wear and sportswear. PINK is everywhere, from dusty skin tones to electric pop Pink from high designers to the high street - Women and Men are all indulging in SS17 uplifting and bright Pink hues. 

LONGLINE CONTRAST SLEEVE SUSTAINABLE AND ORGANIC LOUNGEWEAR SWEATER....

Made from the finest sustainable and ecological MODAL fabric, our longline contrast sleeve sweater will keep you cool in these summer months, with its anti-bacterial and breathable components, working out or shopping in the scorching sun just got way more comfortable. For an all girly ensemble we've paired it with some 3D floral earrings (stylist own), and chic geek fashion glasses by MANGO.COM, add a pair of light wash jeans and cross body bag for the perfect casual day look. Alternatively, this sweaters longline, oversized form is great for pairing with leggings for your everyday active errands and gym gear! It will keep you cool and covered.

Purchase your's today in our 'SHOP' page www.under-rapt.com

FASHION HAS GONE 'BIG' (LITERALLY)

Yasmin Sobeih

Pretty in Pink this summer! 💕
Our longline contrast sleeve sweatshirt, in This seasons must have pink palette 💅🏼
#markyourmuse #liveexpressperform 

Fashion has gone big for SS17, so you can cover up in baggy clothes and still look hella cool whoooooooo :) UNDER-RAPT brings you a combination of the latest trends to suit the modest sports and loungewear customer. With oversized forms ruling the catwalk this season in collections such as Versace, Yeezy season 4 and Vetements, designers have taken a nod towards sports and activewear in large, baggy forms. 

UNDER-RAPT attended all the trend forecasting and catwalk events last year, so we was certain big forms, in pretty colours would be all over the high-streets too! We was delighted that our modest international woman, who seeks chic, activewear and loungewear to suit their everyday activities and workouts had a brand they could go too.

 For our SS17 launch we bring you this seasons first sustainable and organic modest lounge wear and sportswear. PINK is everywhere, from dusty skin tones to electric pop Pink from high designers to the high street - Women and Men are all indulging in SS17 uplifting and bright Pink hues. 

LONGLINE CONTRAST SLEEVE SUSTAINABLE AND ORGANIC LOUNGEWEAR SWEATER....

Made from the finest sustainable and ecological MODAL fabric, our longline contrast sleeve sweater will keep you cool in these summer months, with its anti-bacterial and breathable components, working out or shopping in the scorching sun just got way more comfortable. For an all girly ensemble we've paired it with some 3D floral earrings (stylist own), and chic geek fashion glasses by MANGO.COM, add a pair of light wash jeans and cross body bag for the perfect casual day look. Alternatively, this sweaters longline, oversized form is great for pairing with leggings for your everyday active errands and gym gear! It will keep you cool and covered.

Purchase your's today in our 'SHOP' page www.under-rapt.com

SUSTAINABLE, KIND TO SKIN AND LIGHTWEIGHT

Yasmin Sobeih

RELAX THIS SPRING IN OUR SUSTAINABLE, ORGANIC OVERSIZED TEE. MADE FROM MODAL ECOLOGICAL FABRIC, THIS TEE IS WEIGHTLESS. PERFECT FOR LOUNGING AND RELAXING DURING RAMADAN OR TO WEAR AS A FASHIONABLE, ON TREND EVERYDAY TEE. NOT ONLY DOES THIS T-SHIRT GIVE YOUR EVERYDAY OUTFIT A STYLISH ELEMENT, WHETHER YOU DECIDE TO LAYER OR WEAR ALONE BUT ITS SWEAT RESISTANT, COOLING AND BREATHABLE COMPONENTS MAKE IT IDEAL SPORTSWEAR. WHETHER YOUR HEADING TO THE GYM, BOXING, DANCING OR DOING YOGA OUR OVERSIZED SUSTAINABLE CONTRAST HEM TEE HAS NO BOUNDARIES.

#MARKYOURMUSE  #LIVEEXPRESSPERFORM

 OVERSIZE SHORT SLEEVE TEE  #SUSTAINABLE #ETHICAL #GREENPLANT #ECOLOGICAL #SOFT #LIGHTWEIGHT #HYGENIC #SWEATRESISTANT #SPORTSWEAR #LOUNGEWEAR #FASHION #MODEST #CASUAL

OVERSIZE SHORT SLEEVE TEE

#SUSTAINABLE #ETHICAL #GREENPLANT #ECOLOGICAL #SOFT #LIGHTWEIGHT #HYGENIC #SWEATRESISTANT #SPORTSWEAR #LOUNGEWEAR #FASHION #MODEST #CASUAL

#WHOMADEMYCLOTHES....THE IMPORTANCE OF ETHICAL AND SUSTAINABLE FASHION

Yasmin Sobeih

UNDER-RAPT USES SUSTAINABLE AND ETHICAL FASHION!

READ SALAAMGATEWAY ARTICLE ON MUSLIM & MODEST FASHION ADHERING TO ETHICAL AND SUSTAINBILITY IN FASHION!

http://www.salaamgateway.com/en/fashion-art-design/story/fashion_revolution_week_western_modest_fashion_brands_show_peers_way_to_ethical_practices-salaam29042017083145/

We see huge focus and growth in brands turning to ethical and sustainable sourcing as the rise in customers wanting to know who made their product and the implications it had on the planet. Department store Giant, Selfridges have announced that all brands that are sustainable and ethical will have a separate label to identify with. With an increasing rise on customers interest it is only a matter of time where everyone is concerned - so why wait?

 

 UNDER-RAPT take action now!

Having found a gap in the market for fashion led modest sports and athlesiure wear, under-rapt then realised that there also isn’t  another modest brand using high-tech, performance enhancing, sustainable fabrics and therefore this became a huge focus and USP to UNDER-RAPT. Although sourcing organic fabrics is more time consuming and less available to produce and manufacture it deems so important to UNDER-RAPT source sustainability as we are a healthy lifestyle brand, and therefore it is of significance that we implement this into designs to not only encourage personal hygiene but ensure it coincides with our customers personal and social ethical morals and values - contributing to our planet. 

The fabric used in our designs has sweat resistant, cooling and hygienic components which means that professional athletes from runners to boxers and gymnasts and both Muslim and Non-Muslim can wear the collection. For instance one product in the collection is a ‘hooded base layer’, it can be worn as a hijab or simply to keep hair up tight, either way using organic, sustainable fabrics means the sweat-resistant and breathable components is ideal for both. The combination of trend focused modest sports and athlesiure blended with sustainable fabrics makes UNDER-RAPT the first global ethical modest sports and loungewear brand.

SUSTAINABLE/ETHICAL MANUFACTUFACTURING

 A lot of high-street brands have been in the news of recent surrounding their corporate responsibility in ethical labouring overseas and after such controversies and exploitation surrounding sustainable manufacturing, customers are no longer just impulse buyers but consider where and how the product is made. UNDER-RAPT works closely with it's suppliers and monitors all of  manufacturing is done on site, and therefore able to see first hand factory standards and the labouring. It is within UNDER-RAPTs deepest interest that we adhere to ethical and sustainable trading throughout the supply-chain and ensure to uphold its responsibility in ethical and sustainable manufacturing.

 

REPRESENTING NORTH-WEST FASHION/CREATIVE BUSINESSES

Yasmin Sobeih

UNDER-RAPT made Greater Manchester's 'The Observer' newspaper. So proud to be recognised and represent the Modest Athlesiure and Sportswear market! It feels so good to create as much awareness for modest wear and fashion - emphasising the rise and demand! Greater Manchester, UK is a business/ cosmo city which holds 3 international universities, 2 renowned football clubs, and is a hit with the tourist. You only need to take a glance to realise that the city is so diverse in culture and religion. With that, Manchester and Greater Manchester is one of the most Muslim majority cities whether it be Arabs, North-African, Pakistan, SE Asia and African of all age, sex, occupation. 

 

 

Although there is huge potential, the Muslim Modest fashion industry is unknown. The city hosts local stores selling traditional Muslim dress, but the demand for Modest Fashionistas is yet untapped. Being recognised for filling this gap and offering todays hijabista a destination for fashion and stylish sports and loungewear is an honour and shines a light on local businesses.

GETTING RECOGNITION

Yasmin Sobeih

UNDER-RAPT MAKES HEADLINES FOR MODEST SPORTS AND SWIMWEAR COLLECTIONS! ENCOURAGING HEALTHIER LIFESTYLES FOR WOMEN BOTH IN THE UK AND INTERNATIONALLY! SO PLEASED TO GAIN THE RECOGNITION NOT ONLY FOR MODEST FASHION BUT TO GIVE MODEST WOMEN A FASHIONABLE AND SUSTAINABLE SPORTSWEAR BRAND TO LIVE, EXPRESS AND PERFORM!

UNDER-RAPT MEETS HALIMA ADEN

Yasmin Sobeih

HALIMA ADEN!! 

 

What an absolute pleasure to meet the very lovely and humble Halima Aden. It was an opportunity not to be missed, We had to get a photo with her! Not only is UNDER-RAPT inspired by YEEZY collections as it featuring very on-trend oversized fashion, but the fact that Halima Aden is the first Hijab model to walk the YEEZY SEASON 5 collection at this years NYFW just makes her that bit more special to us!

More beautiful than you can imagine - Halima was so sweet and seemed to spare all the time to engage and talk to us! She even took one of our Lookbooks away with her! yeyyyyyy :)

HALIMA ADEN

UNDER-RAPT LAUNCHES AT MODEST FASHION WEEK

Yasmin Sobeih

UNDER-RAPT LAUNCHES AT MODEST FASHION WEEK

Better late than never!

Since the launch UNDER-RAPT has been busy at work after the amazing and overwhelming response received at Muslim Lifestyle Expo and Modest Fashion Week, which was held over Easter bank Holiday weekend.

It was our 'BIG LAUNCH' so as you can imagine there was extra pressure to not only show what we've been working hard on for you guys but like any fashion brand, it's the hectic behind the scenes of prepping for a fashion show. We exhibited over the two day event and took part in the catwalk alongside 30 other international designers. As the only modest sportswear brand to showcase at the event,  a lot of focus was on UNDER-RAPT and we only hoped and prayed to deliver.

We met some of the most influential and lovely people both from the public and industry. Being able to express and share the vision and passion for modest fashion and sportswear and having everyone interested and excited to see the product was amazing! 

UNDER-RAPT would like to thank the organisers of MLE 2017 and Modanisa, the sponsors of Modest Fashion Week. Also we would like to say a huge thank you to everyone who attended the exhibition and came over to see UNDER-RAPT! Here are some pictures!

 

 

 

With this beautiful Hijabista